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DVF x Google Glass: Yay or nay?

Posted by MJC. Filed under Style

DVF x Google Glass: Yay or nay? 1
DVF x Google Glass: Yay or nay? 1

Google Glass used at a DVF fashion show S/S 2013

DVF x Google Glass: Yay or nay? 1DVF x Google Glass: Yay or nay? 1

Can the designer who introduced the wrap dress to millions of women give Google Glass the style makeover it needs?

Google announced a partnership with Diane von Furstenburg to launch a range of headsets via von Furstenburg’s studio, DVF. The line, known as “DVF | Made for Glass,” is the first of its kind, and includes 5 new frames and 8 sunglass models.

After getting flak for the general Glass aesthetic, Google has gone to great lengths to make the headset more fashionable. A few months ago, the company launched its in-house Titanium collection, a more stylish departure from the original design. But regardless of the design, Glass still hasn’t quite escaped its inherent awkwardness.

This is not von Furstenberg’s first dalliance with smartglasses. Google Glass made its runway debut last year at the designer’s show at New York Fashion Week. Models strutted down the catwalk wearing Glass, recording video footage of the show, while Google co-founder Sergey Brin sat in the front row alongside the likes of Sarah Jessica Parker.

Neither is it the first time that Google has attempted to make Glass more stylish. Although this is its first collaboration with a fashion designer, it was also announced that Google would be teaming up with Ray-Ban maker Luxottica, though the new styles would not be available until 2015.

This month, Net-a-Porter will start selling a limited number of the DVF Made for Glass optical and sunglass styles. The full collection will go on sale on the Google Glass Site. Meanwhile, men will be able to choose from 3 styles within the Titanium collection, which went on sale today on Mr Porter.

But the styles don’t come cheap. Prescription lenses from the premium collection will set you back for $1,725 while the sunglasses cost $1,620. Naturally, all this convenience comes with a high price tag. Wearable smart devices represent the next stage in gadgets and Google Glass is the most highly-anticipated in the market. It’s not an extension of your Android smartphone or tablet, but is a whole new gadget in itself that can perform various day to day tasks, without you ever moving your hands, thanks to voice prompting.

So would you wear wearable tech?

DVF Made for Glass is at www.netaporter.com and www.mrporter.com

 

 

 

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